CASTLE 2025: A Celebration of Culture, Language, and Education

By, Nurlisha Amirah, Farrah Yasmeen and A. Azim Imran

Throughout Week 14 of the IIUM Academic Calendar for Semester 1, 2024/2025, the Carnival of Sustainable Tourism, Languages, and Education 2025 (CASTLE 2025) was vibrantly executed at IIUM Pagoh. This dynamic event brought together students, academics, and professionals from various disciplines, fostering an enriching exchange of knowledge and experiences. Organized by the Kulliyyah of Sustainable Tourism and Contemporary Languages (KSTCL) in collaboration with the Office of Jamalullail Chair and the KSTCL Students’ Society (CASTELLAN), the event served as a platform for cultural exchange, academic growth, and career development. Through an impressive lineup of 25 programs back-to-back, from 14vuntil 16 January, CASTLE 2025 successfully highlighted the importance of language, tourism, culture, education, and sustainability in shaping well-rounded individuals. The opening ceremony was gracefully officiated by the Dean of KSTCL, Assoc. Prof. Dr. Mohd Azrul Azlen Abd Hamid. The session was also attended by our other prominent guests— Muar District Officer, Tuan Haji Zainal bin Eran and Deputy Director of Seksyen Projek Khas Hab Pendidikan Tinggi Pagoh (SPK HPTP), Ismalaila Ismauddin.

A Platform for Arabic Excellence

One of the most captivating segments of CASTLE 2025 was the Department of Arabic Language (DOAL)’s contribution, which blended academic excellence with cultural appreciation. The Arabic Debate Competition saw SMKA Maahad Muar competing against IIUM Pagoh, with 12 teams from the school showcasing their critical thinking and linguistic skills against university-level opponents. Meanwhile, the Kalam Jamaie (Arabic Choral Speaking) Competition brought together students from SMKA Maahad Muar and SMKA Pagoh, delivering a creative and well-coordinated performance that demonstrated their mastery of Arabic pronunciation and expression.

Beyond the competitions, the Arabic Cultural Fashion Show was a visual highlight, featuring participants from SK Paya Redan, SK Semaseh, and the local Pagoh community. Contestants beautifully showcased traditional and national costumes that represented Arab society and culture. These events not only fostered linguistic and artistic expression but also provided students with a deeper appreciation for Arabic heritage and traditions, making DOAL’s showcase a truly immersive experience.

English Language and Creative Expression

The Department of English Language (DOEL) contributed significantly to the carnival by offering a range of programs designed to enhance students’ academic, creative, and professional skills. The Three-Minute Thesis (3MT) Competition challenged students of ENCO 4101 to present their research in a compelling and concise manner, fostering effective public speaking and intellectual engagement. Literary and dramatic arts were also in the spotlight with The Aether Drama Competition, in which students of ENCO 1102 from four different sections showcased their talent in adapting famous works like “The Little Prince,” Malaysia’s very own “The Girl and The Ghost” and critically acclaimed “To Kill A Mockingbird.” As well as acting, and stage performance, bringing both original and adapted works to life.

The integration of multimedia was evident in the Documentary Video Presentation, where students explored social, cultural, and environmental issues through visual storytelling. Meanwhile, the International Guest Lecture provided an opportunity for students to gain insights from global scholars on linguistics, communication, and media trends. Bridging the gap between education and industry, the Public Relations (PR) Prodigy Pitching Competition tested ENCO 3102 students’ ability to craft and present compelling brands, create effective branding strategies, and public relations ability of crisis management and damage control. While the Applied Linguistics (APPLES) Poster Presentation encouraged students of ENCO 3226 to showcase their research, fit it into visually engaging posters and foster their ability to present a whole research into a designated duration.

Preserving Malay Heritage in a Modern World

At the heart of CaSTLE 2025, the Department of Malay Language (DOML) played a vital role in preserving and promoting Malay linguistic and cultural heritage while addressing its evolution in the modern world. The Siri Syarahan Perdana, a highly anticipated keynote lecture, explored the impact of Artificial Intelligence (AI) on the Malay language, sparking discussions on digital transformation, language preservation, and the role of technology in shaping linguistic identity. Experts debated whether AI-driven tools would strengthen or dilute the richness of the Malay language, urging students to consider how modernization can coexist with tradition.

Complementing the academic discourse, the Indigenous Culture Exhibition provided an immersive experience into the lifestyles, traditions, and craftsmanship of Malaysia’s Orang Asli communities. Visitors engaged with traditional games, handicrafts, and storytelling sessions, gaining a deeper appreciation for Malaysia’s diverse heritage. The exhibition served as a bridge between past and present, reminding attendees of the importance of cultural preservation and respect for indigenous knowledge in an era of rapid globalization.

Bridging Tourism and Technology

The Department of Tourism Management (DOTM) at CASTLE 2025 seamlessly blended history, technology, and modern tourism trends, offering participants a unique perspective on how the industry is evolving. The most anticipated event for all Bachelor of Tourism Management (TMGT) students– Ibn Battuta Tourism Exhibition (BATEX), is an event where tourism students present and showcase their work as part of their final workshop presentation. This exhibition serves as a platform for students to engage with stakeholders and industry panels, receiving valuable insights and feedback on their projects.

BATEX not only highlights students’ research, creativity, and innovation in tourism but also provides an opportunity to exchange ideas and explore new trends in the industry. By interacting with professionals and experts, students gain practical knowledge and industry perspectives, helping them refine their projects and contribute to the development and improvement of the tourism sector.

Meanwhile, the Elite Gaming League (EGL) showcased the rising influence of esports tourism, where competitive gaming events have begun to impact the tourism industry. Students explored how gaming tournaments create opportunities in hospitality, retail, and entertainment, as well as how these events shape travel trends among gaming communities.

A Global Cultural Exchange

Beyond language-specific programs, the General Studies Unit (GSU) curated a diverse selection of activities that celebrated international cultures and languages. Kizuna’s Japanese Speech Contest, and Matcha & Furoshiki Session offered students a deep dive into the art of Japanese communication and hospitality, while the tea ceremony served as a rest stop for students before stepping beyond Week 14. Ji Xiang’s Zhongguo Jie Workshop and Zhongguo Hua Contest provided an engaging introduction to Chinese linguistics and customs. Le Tresor’s Acrylic Painting Workshop, inspired by the works of Monet and Van Gogh, allowed participants to explore European art traditions and immersing themselves into the artful life of aforementioned artists by having hands-on experience painting their own masterpieces, and the Korean Chingu Open Day created a lively environment where students could engage in Korean language and cultural activities, donning the beautiful Hanbok, taking pictures and appreciating the beauty of Korean culture.

Professional and Career Development

Recognizing the importance of career readiness, the Counselling and Career Services Unit (CCSU) & PEERS IIUM Pagoh organized a comprehensive Career Fair, featuring resume-building workshops, employer talks, and company exhibitions. Students were given the opportunity to network with professionals, explore job prospects, and refine their interview skills through mock interviews and one-on-one career coaching.

A Short Film Workshop by the Information and Technology Division (ITD) CASTELLAN provided aspiring filmmakers with technical training in scriptwriting, cinematography, and editing, equipping them with essential storytelling skills. The Entrepreneurship Innovation Showcase was another highlight, where students presented startups, business models, and innovative ideas, fostering an entrepreneurial mindset within the academic setting.

Wellness and Social Responsibility

The Wellness and Social Responsibility segment of CASTLE 2025 emphasized the importance of holistic well-being, community service, and ethical engagement. One of the most impactful initiatives was the Blood Donation and Health Checkup, which encouraged students and staff to take an active role in maintaining their health while contributing to a life-saving cause. The event provided free medical screenings, consultations, and awareness sessions on the importance of preventive healthcare, reinforcing the message that physical well-being is essential for academic and professional success.

Beyond health, the Service Learning Malaysia (SULAM) Based Courses Exhibition showcased the university’s commitment to community engagement and experiential learning. A key highlight was the SULAM Edutourism Project in Parit Jawa, Muar transforming the fishing town into a sustainable tourism model through community empowerment, environmental conservation, and cultural preservation.

The project featured eco-tourism development at Laman Bakau Parit Kassim, including mangrove conservation, an observation deck, and nature trails. Locals participated in workshops like “Pack Your Skills: Workshop for Designing Travel Packages” and the “Local Tourist Guide Module”, equipping them with eco-friendly tourism skills, entrepreneurship opportunities, and storytelling techniques to enhance visitor experiences. 

Sustainability efforts were emphasized through community-based conservation initiatives, encouraging low-impact tourism while supporting local livelihoods. Backed by local businesses and authorities, the project overcame challenges and has already boosted community pride, economic growth, and cultural preservation. In conjunction, the students also received an honourable visit from Ybhg. Tuan Haji Zainal. It was an interactive presentation as he was enthralled and fascinated by the projects that were displayed. Showing his interest with the SULAM exhibition, The Muar DO recognized the students’ efforts and volunteered to finance their upcoming project in the Muar area. Receiving such pleasing news was, in fact, one of the most enduring experiences for the TMGT students.

CASTLE 2025 was more than just a carnival—it was a celebration of knowledge, culture, and innovation. The wide range of programs provided students with the opportunity to enhance their language proficiency, develop critical skills, engage with international cultures, and prepare for future careers. By bringing together education, sustainability, and cross-cultural understanding, CASTLE 2025 embodied the spirit of IIUM’s mission to produce well-rounded, globally competent graduates.

As the carnival concluded, the impact of its programs continued to resonate with students, leaving them inspired and better equipped to navigate the complexities of the modern world. With a strong commitment to learning, collaboration, and community building, CASTLE 2025 set a high benchmark for future editions, proving that education can be both transformational and enjoyable.***