Comm Fest 2025: ‘Muslims Must Lead, Not Follow Online,’ says Assoc. Prof. Dr. Shafizan

By, Shafiy Nordin

GOMBAK, 29 May 2025 : As Muslims actively utilize the digital platform, they must navigate it with awareness and integrity, urged Assoc. Prof. Ts. Dr. Shafizan Mohamed during a thought-provoking forum titled, “Being Muslim Online: Awareness, Ethics, and the Digital Footprint” for Comm Fest 2025, today.

Held at the HSC Seminar Room, the forum brought together communication experts and media practitioners to discuss the ethical challenges and responsibilities Muslims face in today’s digital world.

Assoc. Prof. Dr. Shafizan, a senior lecturer in the Department of Communication in IIUM, reminded attendees that Muslims must be consistent in their faith and identity, both offline and online. “Being Muslim is not seasonal. Our values must carry over to our digital actions,” she stated.

She warned that the current media landscape is shaping the world’s sentiments and ideologies at a rapid pace. There are undeniable benefits to engaging with global platforms, but Assoc. Prof. Dr. Shafizan highlighted a key concern, which is identity dissonance. “We face a clash between our nature (fitrah) as Muslims and the identity portrayed and promoted by the media. We risk losing our real selves in the hybrid global culture,” she said.

The academician explained how the online world offers inclusivity and exposure. However, if not navigated wisely, users can unconsciously absorb ideologies that contradict with Islamic teachings. She urged Muslims to be leaders in digital spaces, not just passive consumers.

From her perspective as an academic, she called for better critical literacy. “We need professional Muslim decision-makers who are not only digitally literate but also spiritually aware. You don’t need to be a CEO to influence the media industry. You just need the courage to lead with your values,” she encouraged.

She also addressed the importance of intention (niyyah) and mindfulness in every post, comment, or share. “Everything starts with niyyah. Being conscious of your actions is the foundation of ethical digital presence.”

Assoc. Prof. Dr. Shafizan concluded her session by advising the audience that while the media often pushes us to chase popularity and trends, Muslims should resist the flow. “Being a Muslim is already a form of resistance against media norms. Let us be aware, aim higher, and shape narratives that align with our values as Muslims,” she said.

The audience responded positively and listened actively to her call for purposeful engagement, especially students who are preparing to enter media and communication industries.

As the digital world continues to evolve, Assoc. Prof. Dr. Shafizan’s message stands strong – Muslims must firmly shape their digital footprints with ethics, identity, and responsibility in mind.***