By Nur Fatiehah Mohd Shahriman and Nurafifa Shazana Binti Mansor
GOMBAK, 21 December 2023 : After a few weeks of sucessfully pitching Integrated Marketing Communication (IMC) campaigns tailored for organisations focused on persons with disabilities (PwDs), students taking the Communication course, COMM3560: IMC, had organised an exhibition. It was named, the Exhibition of Empowering Persons with Disabilities through Entrepreneurship, that was held at the Human Sciences Square of the Human Sciences Building, IIUM Gombak, on 21 December 2023 from 8.00 am to 5:00 pm.
The event was organised in conjunction with International Day for Persons with Disabilities 2023 and the IIUM Disability Grand Awareness Campaign 2023. The exhibition was a collaboration with the Support Association for Parents of Special Needs Children (SUPPORT) and eight organisations related to PwDs. The students had set up booths and held a sharing session for each organisation during the exhibition.
One of the booths from the exhibition was a collaboration with Rasa Damai Wellness that is a reflexology centre located in Indera Mahkota 7, Kuantan, Pahang.
The uniqueness of the reflexology centre is that all staff are blind. According to a representative of the group who formed the IMC agency known as Helping Hands, Rasa Damai Wellness was selected as its client because it inspired them a lot. Although the people working there are blind, their determination and dedication were amazing.
Helping Hands volunteered with great willingness, sincerity and dedication in helping the centre grow its business by applying proper IMC techniques to reach a large number of audiences.
The students were inspired by the centre that offers the public services like sauna services, massages, aromatherapy sessions, and mineral salt foot baths at a reasonable price. Apart from that, they also targeted working people, the elderly, Kuantan residents and IIUM Kuantan students through their IMC campaign.
Rasa Damai Wellness should be recognized not only by the residents of Kuantan, but people around Malaysia. ***
(This article was written as an assignment for COMM3502: Corporate Writing)***
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