Electronic Media: A pilot project by students, for students

By Wan Ahmad Khairi 

GOMBAK, 27 March 2015: Electronic Media is one of the specialised areas of study offered in the Department of Communication, Kulliyyah of Islamic Revealed Knowledge and Human Sciences (KIRKHS). Currently, the Department offers four specialised areas – Electronic Media, Journalism, Public Relations and Organisational Communication.

In an effort to provide more hands-on, industrial learning experience, the Department has initiated the Electronic Media Pilot Project or better known as the ‘EMPilotProject’. The project aims to equip Electronic Media students with the necessary training that will enable them to understand and experience the pre-production, production and post-production phases of electronic media production.

This trial project would run from March 2015 until the end of May 2015.

By participating in the EMPilot Project, the students are expected to produce multimedia contents that will exemplify to the Department’s training module that focuses on the ability to produce creative and meaningful audio, video and graphic contents.

This project will enable participating students to complement the theoretical knowledge they gain in class with practical, industrial-based development of media product.

There are 40 Electronic Media students involved in this project and they are divided into four teams. Each team is assigned to produce specific contents which are Islamic, Lifestyle, Entertainment and News. Each team has its own producer and crew members and is expected to produce content like a professional video production team.

The project will not only challenge the students’ video production skills but also test their ability to plan and execute independent video production projects with minimal supervision. Therefore, the students need to invest their time, commitment and passion in order to make this project a success.

This project will also teach the students that there are no easy way or short cut to success.

By participating in this project, the Department of Communication hopes the students will be able to perform well during their practical training and in the industry when they work later.

Products from the EMPilot Project can be viewed at empilotproject.weebly.com.

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