Why is Healthy Food Expensive in Today’s Society?

By, Soleha Nor

Until today, the emphasis on maintaining a healthy lifestyle has never stopped in Malaysia. Society is well aware of the benefits of a nutritious diet that can reduce the risk of chronic disease and improve overall well-being. However, the phrase “healthy eating” often conjures up thoughts of expensive price tags. From organic greens to gluten-free bread, nutritious options seem to cost a lot more than processed alternatives. In Malaysia, the perception that healthy food is expensive often deters people from adopting nutritious diets. Many affordable and locally sourced healthy alternatives are overlooked due to cultural preferences, marketing bias, and misinformation.

One of the main reasons why healthy food is considered expensive is the cost of production. Organic farming requires more labor-intensive practices and adherence to strict standards which drives up the price. In addition, inefficiencies in the supply chain including the transportation and storage of perishable goods, also drive up prices. 

Furthermore, many healthy food items are imported products such as almond milk, oats, and avocados which dominate marketing campaigns promoting healthy eating. This has skewed the perception of healthy eating as costly. However, many Malaysians are unaware that locally available, nutrient-dense foods like ulam and tempeh are cost-effective alternatives to pricier imported products. Also, consumers often choose expensive salmon as a nutritious fish option but mackerel, which is both more affordable and more nutritious is available as a better choice in the local market, yet remains under-promoted. 

Besides, fast food chains and processed foods benefit from economies of scale, government subsidies, and longer shelf lives, making them appear cheaper and more convenient in the market. A culture has developed in today’s society where cheap and convenient options are commonplace even if the options are less nutritious. Because of this culture, non-communicable diseases (NCDs) such as diabetes and obesity are on the rise in Malaysia. 

The inability to afford healthy food also has implications. Malaysia is struggling with the dual burden of malnutrition, which is malnutrition among low-income communities and excess nutrition which results in obesity. According to the Ministry of Health, more than 50% of Malaysians are overweight or obese, with diet-related diseases such as diabetes affecting adults. Low-income families often choose calorie-dense and low-cost foods due to financial constraints. 

To address these issues, the government needs to support local farmers and improve the food supply chain which can make healthy options more accessible for the people. This is in line with SDG 2: Zero Hunger which involves equitable access to affordable and nutritious food. Apart from that, we can promote local agriculture and educate the public about affordable alternatives. Affordable healthy food is important for SDG 3: Good Health and Well-Being, as it helps prevent diet-related health crises and improves the well-being of society as a whole. Finally, governments can also offer subsidies to farmers adopting sustainable practices and to businesses that market locally produced, nutritious food. This is to promote sustainable agricultural practices and reduce dependence on imports in line with SDG 12: Responsible Consumption and Production. 

Healthy food should not be a privilege but a fundamental right. Malaysia can establish a food system where nutritious food is both affordable and accessible to everyone. It will not only improve public health but also foster a more equitable and sustainable society. 

Time to act now. After all, the health of a nation is its real wealth.***