By Muhammad Qayyim
GOMBAK, 10 January 2024: The Communications Internship Class recently had a virtual event to explore the nuances of personal and professional branding on LinkedIn named as “LinkedIn Mastery: Elevate Your Professional Presence and Branding”.
Melody Christie, the Director of The Malaysian.com with a remarkable 24 years of experience in Internet marketing and branding tactics, was the acclaimed guest speaker for the Zoom Cloud Meeting webinar.
The LinkedIn workshop, which took place on 22 December 2023 via the Zoom platform, served as a dynamic and engaging forum for enthusiastic students.
The event was specifically designed to empower participants with valuable insights and strategies aimed at enhancing their employability skills through effective utilization of the LinkedIn platform.
Christie shared valuable insights, urging participants to identify your unique value proposition (UVP), determine what sets you apart from others in your industry, and highlight your skills, expertise, and what you can offer and emphasizing the importance of showcasing expertise, she encouraged attendees to always highlight their unique strengths.
“You are recommended participants to join any relevant LinkedIn groups to connect with like-minded professionals to foster a community of professionals who share common interests and goals,” she added.
The LinkedIn workshop encompassed a variety of subjects, addressing aspects such as suitable professional attire, honing effective communication skills, and cultivating a positive online professional image.
Participants actively participated in interactive sessions, group discussions, and practical exercises, all carefully crafted to strengthen their understanding and application of the concepts presented during the workshop.
The triumph of the “LinkedIn Mastery: Elevate Your Professional Presence and Branding” workshop underscores IIUM’s dedication to delivering a comprehensive educational experience that extends beyond mere academic knowledge.
The commitment to enhancing participants’ skills and knowledge on LinkedIn reflects the university’s broader goal of preparing students for success in the professional realm.***
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