By Shazni Ong
The Hari Raya Aidilfitri celebration in Malaysia definitely will not be complete if one does not watch some of the Raya TV adverts via any possible visual means, ranging from television to YouTube. After all, YouTube itself is reachable with all high tech portable devices nowadays. Of course, you will need a stable internet connection as well.
With a variety of themes and story-lines, major local companies have produced quite impressive Raya adverts. Some were hilarious yet some were touching to the hearts. Most importantly, many of these adverts have very deep and meaningful moral messages to be delivered for the audiences.
Here are some of this year’s Raya TV adverts that I have managed to compile. What do you guys think? Leave your thoughts in the comments section below. Enjoy!
Kosong Kosong by Lisa Surihani (Astro)
It is said that the month of Syawal is a month of a thousand apologies. With a concept of “Hari Raya, Hari Bermakna”, Lisa shared some of her memorable memories particularly with her Hari Raya celebration while studying overseas as well as having her last Hari Raya with her beloved father the following year. She realized the importance of forgiveness as well as appreciating every second in the life of the people that is close to her.
[su_youtube url=”http://www.youtube.com/watch?v=k9zYyoY4e-w”]
Ke Pangkuan Bonda (Petronas)
Over the years, Petronas has been well known for its touching Raya TV advert which brings a deep affection to the viewers’ heart. This year, this gigantic brand displayed a Raya TV advert entitled “Ke Pangkuan Bonda”.
This three-minute long video tells us a story of a young girl named Aini who stayed in the village, showing the journey of her family in preparing to celebrate Hari Raya. The audience is brought through a flashback whereby it showed the atmospheric scene in celebrating Hari Raya, her childhood memories as well as the act of her relatives during that time.
[su_youtube url=”http://www.youtube.com/watch?v=c2iEsf-TkII”]
Adik (Telekom Malaysia)
This Raya TV advert by TM entitled “Adik” brings us the story of a young, naughty girl who loves to go for outdoor activities and explore life in a village. In this video, Adik is a hilarious individual being possesed with high imagination characteristic which always test and challenge the patience of her mum and dad. Â Adik’s amusing act will definitely entertain the hearts of many.
[su_youtube url=”http://www.youtube.com/watch?v=NJM7yqpMF8M”]
Sentiasa Bersamamu (Tenaga Nasional Berhad)
The Raya TV advert by TNB is not that very bad either. In this video, viewers are brought to a cast of TNB workers who had to work on Hari Raya while singing a modified Raya song. Obviously we don’t want any disruption of electricity during Hari Raya, right?
[su_youtube url=”http://www.youtube.com/watch?v=qCXhtknXNBA”]
Proton Sepanjang Raya (Proton)
For over 30 years, I believe that many of those who are going back to their hometown are driving a Proton. This year Raya TV advert by Proton showed us a flashback of those Proton models that have been produced, beginning with the 1985 Proton Saga, to the 1997 Proton Satria GTi up till the recent 2013 Proton Suprima S. In this video as well, it managed to bring back the original singers of the song for his video namely, Jamal Abdillah, Raja Ema and Yusry KRU.
[su_youtube url=”http://www.youtube.com/watch?v=Pj6yAA8-Stw”]
Dua Lebih Baik (Universiti Sains Islam Malaysia)
Hari Raya surely will not be complete without Baju Melayu itself. This Raya TV advert by USIM displays a young lad willing to do any kinds of work for him to achieve his dream of having his own Baju Melayu.
[su_youtube url=”http://www.youtube.com/watch?v=NIv5HUyMe6M”]
Anugerah (Radio Televisyen Malaysia)
This year Raya TV advert by RTM shared with us a story of the life of Ahmad and his disabled brother. Because of their poor life, his mother had to teach part time, just to earn some extra income for both of them. Ahmad meanwhile could not realized his dream of furthering his studies because of their poor life. In order to take care of Din,  he also had to work a lot harder in which he felt unfair. Surprisingly, Din had a very special gift for Ahmad on Hari Raya itself.
[su_youtube url=”http://www.youtube.com/watch?v=gn3JENlk8i0″]
Cuba Sampai Dapat (Felda Global Ventures)
FGV decided to produce a Raya TV advert entitled “Cuba Sampai Dapat”. It tells a story of a student named Osman who had to face many challenges in order for him to go back to his hometown. However, he remembered his mother’s advice of which she didn’t want him to give up in this life. Will Osman succeed in going back to his hometown?
[su_youtube url=”http://www.youtube.com/watch?v=KDdyJA8UOog”]
Walid (TV Al-Hijrah)
Accompanied by a new song by Fynn Jamal entitled Biar, this Raya TV advert by TV Al-Hijrah has quite a very touching sentimental value for the viewers. It shares a story of Walid who left his letter of advice for her daughters. Walid indeed was a very strict father. Strict because he wants to give the best possible education for her daughters. I mean, whose father in this world wouldn’t want to see her daughters properly educated.
[su_youtube url=”http://www.youtube.com/watch?v=fw27gfrMRo4″]
Anugerah Syawal (TV3)
This year Raya an advert by TV3 entitled Anugerah Syawal tells us a story of the many ways used by the grandparents to avoid their children and grandchildren leaving the house located in the village. The dream of the grandparents is to celebrate Hari Raya with them. In other words, this video shares with us the value of having some time with your old loved ones. This is for that the time spent together can be appreciated yet bring a stronger tie to the family itself.
[su_youtube url=”http://www.youtube.com/watch?v=PIh1HysqO38″]
Kampung (Maxis)
For this year Hari Raya, Maxis too managed to produce their own Raya TV advert entitled “Kampung”. This video tells a story of an elderly couple who were in a hurry to go to Kuala Lumpur as they received a call from their children. Plenty of obstacles they had to face along the way such as the car they’re using had no fuel as well as had to use a navigation application in order for them to reach their destination. Although they were not really familiar with the app, they managed to reach the hospital eventually. They felt very happy as they were able to celebrate Hari Raya with a ‘new’ family member.
[su_youtube url=”http://www.youtube.com/watch?v=hiV5frT4JCE”]
Photo taken from Youtube