By, Adibah Amir
On 28 November 2024, the Kelulut Research Group from the International Islamic University Malaysia (IIUM), together with Madu Iqra from Selangor Fruit Valley, visited Fresh Spirulina Farm Sdn Bhd in Kampung Kemensah, Ampang Jaya, Selangor. The visit aimed to explore the potential of merging two highly regarded superfoods; kelulut honey and spirulina, to create innovative health products for Malaysian consumers.
As demand for superfoods grows, there is an increasing interest in developing functional food products that combine the unique benefits of different natural ingredients. The discussion focused on quality preservation, sustainability, and addressing challenges faced by health supplement manufacturers. Kelulut Research Group specialization in the application of advanced technologies will explore how combining kelulut honey with spirulina could help cater to an emerging market for health-conscious consumers seeking natural, nutrient-dense alternatives.
One of the key insights from the visit was the complex and labor-intensive nature of spirulina farming. Maintaining consistent product quality in small-scale production (which currently yields about 20 kilograms per day) remains a challenge, particularly in handling, packaging, and storage. Ensuring the nutritional integrity of both spirulina and kelulut honey throughout the production chain was a major topic of discussion.
A critical aspect of the collaboration was the focus on raising awareness of health literacy among Malaysian consumers. Through educational initiatives, the Kelulut Research Group aims to promote a deeper understanding of the health benefits of these superfoods. By providing high-quality, ethically produced products and conducting consumer education campaigns, the group hopes to empower consumers to make informed choices about their health.
The venture also emphasized that the purpose behind this collaboration is not solely driven by profit. The Kelulut Research Group’s commitment to supporting the broader community aligns with the Islamic concept of fardhu kifayah—a collective responsibility to address the needs of the community. In this case, it’s about improving public health, sustainability, and supporting small-scale, ethical businesses. By prioritizing the well-being of society, this initiative goes beyond business goals, embodying the principles of social responsibility and contributing to the greater good, in line with Islamic values.
This collaboration between Kelulut Research Group, Madu Iqra, and Spirulina Farm Fresh Sdn Bhd marks a significant step towards integrating innovative superfood products into Malaysia’s health and wellness market. The collaboration also sends a strong message about the need for ethical research, sustainability, and increased health literacy in Malaysia’s growing food industry.
From left: Dr Adibah Amir (IIUM KRG), Mr. Walid Aden (Spirulina Fresh Farm Sdn Bhd), Mr Zahib Deraman (Madu Iqra) and Yusni Yusup (IIUM KRG)
Dehydrated spirulina packaging
Fresh Spirulina Farm at Kg Kemensah, Ampang Jaya Selangor
(Dr. Adibah Amir is an academic in the Department of Manufacturing and Materials Engineering, Kulliyyah of Engineering, International Islamic University Malaysia.)
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