KUALA LUMPUR: In its bid to woo more retail investors, Bursa Malaysia Bhd has embarked on another innovative initiative to build confidence among the public entering the equity market. The exchange today launched \u0153BursaMKTPLC CELEB.TRADR\u0153, an educational programme which enlists the help of celebrities and licensed investment advisors to demystify investing through a \u0153follow and learn\u009d concept. Bursa Malaysia chief executive officer Datuk Tajuddin Atan said the unique programme was part of initiatives to woo more retail investors. \u0153Retail participation in the local stock market was good last year, accounting for 26 per cent of local share trades versus 23 per cent the year before. \u0153Relatively, these are the numbers that we need to monitor, and all our activities in the last couple of years were directed towards stimulating more participation. A check by Bernama on Bursa Malaysias official trade statistics showed that local retail investors represented 19.1 per cent of the local bourses RM45.7 billion trading value for March 2015.<\/p>\n