{"id":187487,"date":"2026-05-04T12:03:43","date_gmt":"2026-05-04T12:03:43","guid":{"rendered":"https:\/\/news.iium.edu.my\/?p=187487"},"modified":"2026-05-04T12:03:45","modified_gmt":"2026-05-04T12:03:45","slug":"dinda-kanda-a-fusion-choice-in-gombak-food-festival-4-0","status":"publish","type":"post","link":"https:\/\/news.iium.edu.my\/?p=187487","title":{"rendered":"Dinda Kanda, a Fusion Choice in Gombak Food Festival 4.0"},"content":{"rendered":"\n

By, Ahmad Nifail Mohd Fairuz and Muhammad Syabil Harrez Safwan<\/em><\/strong><\/p>\n\n\n\n

\u201cAwak craving, Saya buatkan Sedap Sedap,\u201d promises Dinda Kanda. The promise of fulfilling customers\u2019 cravings through delicious foods is made by Dinda Kanda to their customers. During the Gombak Food Festival 4.0, the smell of grilled meat and rich sauces will fill the air. With a variety of options available, choosing what to eat quickly often becomes a challenge. Some stop scanning menus while others walk in circles. Even with all this commotion, one booth will solve the problem, and it is none other than Dinda Kanda.<\/p>\n\n\n\n

Located among many booths in the Gombak Food Festival 4.0, Dinda Kanda has come up with a unique idea of its own to grab the attention of customers. Instead of focusing on one dish, Dinda Kanda offers a variety of options from all types of culinary backgrounds, making it convenient for customers who want different options in one stall. The customers are spoiled with multiple food choices ranging from your local favourites to satisfying comfort meals.<\/p>\n\n\n\n

According to the owner, Ms. Yuslinda Binti Mohammad Yusof, Dinda Kanda Food operates as a ready-to-eat food vendor through both online and offline channels to reach a wider audience. She explained that the business also maintains physical booths at Skyawani, Setapak, Kuala Lumpur, and at Gerai No. 9, PPR Kg Baru Air Panas, in addition to participating in food festivals.<\/p>\n\n\n\n

Ms. Yuslinda shared that the purpose of Dinda Kanda goes beyond simply selling food. She emphasised that the brand aims to provide fresh, affordable, and trendy snacks that
are easily accessible, particularly to young consumers and university students. She also noted that Dinda Kanda strives to offer a healthier alternative compared to typical ready-to-eat options, while creating a personalised experience where customers can choose meals based on their mood or “vibe.”<\/p>\n\n\n\n

However, Ms. Yuslinda acknowledged that the business faces several challenges. She pointed out that many people, especially students, often perceive ready-to-eat meals as a “last choice” that can be boring or unappealing. In addition, she explained that Dinda Kanda operates in a competitive environment alongside other vendors offering specialised products, making it important for the brand to continuously differentiate through variety, quality, and presentation.<\/p>\n\n\n\n

Despite these challenges, Ms. Yuslinda highlighted several reasons why customers continue to choose Dinda Kanda. She explained that affordability plays a key role, with prices designed to be student-friendly, such as Vietnamese spring rolls starting from RM4 per piece or RM15 for four pieces. She also emphasised the wide variety offered, including 12 different flavours and three types of sauces-Thai, creamy, and cheese-allowing customers to mix and match according to their preferences. In addition, she assured that all products are made using halal-certified ingredients, following the principles of Halalan Tayyiban. She further added that the brand’s “How Do You Roll Today?” concept allows customers to select meals based on their mood, making the experience more engaging.<\/p>\n\n\n

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Products from Dinda Kanda Food<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n

Among the offerings, the Vietnamese spring rolls remain the standout favourite. Loved for their fresh ingredients and satisfying texture, they come in popular flavours such as Beef Pepperoni, Daging Harimau Menangis, Black Pepper Beef, and Shrimp, each delivering a rich and well-balanced taste. Beyond its signature rolls, Dinda Kanda also serves comforting options such as warm, flavourful ramen, hearty nasi ayam, savoury spaghetti, and indulgent loaded potatoes. Whether customers are in the mood for something light or filling, the stall ensures that every craving is met with something satisfying.<\/p>\n\n\n\n

Equally important is the assurance of quality. Ms. Yuslinda emphasised that all dishes are prepared using halal-certified ingredients, which prioritise cleanliness, safety, and overall quality. This not only builds trust but also strengthens the brand\u2019s connection with its customers. Combined with its mood-based concept, Dinda Kanda offers more than just food, it delivers an experience that feels personal and memorable.<\/p>\n\n\n\n

So, what are you waiting for? For visitors at the Gombak Food Fest, Dinda Kanda presents a simple solution to a common problem: too many choices and too little time. Instead of moving from stall to stall, customers can find variety, flavour, and satisfaction all in one place. Don\u2019t miss out on this chance to try get a taste of Dinda Kanda.***<\/p>\n\n\n\n

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(This advertorial is a part of assessment from a course, COMM 2312 Basic of Writing)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

By, Ahmad Nifail Mohd Fairuz and Muhammad Syabil Harrez Safwan \u201cAwak craving, Saya buatkan Sedap Sedap,\u201d promises Dinda Kanda. The promise of fulfilling customers\u2019 cravings… <\/p>\n","protected":false},"author":239,"featured_media":187489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[1,4,114,6,773],"tags":[],"nelio_content":{"isAutoShareEnabled":true,"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"followers":[279,239],"suggestedReferences":[],"efiUrl":"","efiAlt":"","highlights":[],"permalinkQueryArgs":[]},"jetpack_featured_media_url":"https:\/\/news.iium.edu.my\/wp-content\/uploads\/2026\/05\/image-10.png","_links":{"self":[{"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/posts\/187487"}],"collection":[{"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/users\/239"}],"replies":[{"embeddable":true,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187487"}],"version-history":[{"count":3,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/posts\/187487\/revisions"}],"predecessor-version":[{"id":187493,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/posts\/187487\/revisions\/187493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/media\/187489"}],"wp:attachment":[{"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}