{"id":182750,"date":"2025-01-09T07:02:32","date_gmt":"2025-01-09T07:02:32","guid":{"rendered":"https:\/\/news.iium.edu.my\/?p=182750"},"modified":"2025-01-25T09:46:06","modified_gmt":"2025-01-25T09:46:06","slug":"impact-of-ai-in-organisational-communication-forum-unveils-the-challenges-and-opportunities-to-students","status":"publish","type":"post","link":"https:\/\/news.iium.edu.my\/?p=182750","title":{"rendered":"Impact of AI in Organisational Communication Forum Unveils the Challenges and Opportunities to Students"},"content":{"rendered":"\n

By, Aqmar Khan<\/strong><\/em><\/p>\n\n\n\n

GOMBAK, 9 January 2025: <\/strong>An insighful forum on the impact of Artificial Intelligence (AI) in organisational communication on 3 January 2025, at IIUM Gombak, featured an insightful discussion with three distinguished speakers: Tuan Faisal Azmy Tuan Kob, Chief Growth Officer at Nexagate, Jaziratul Shila Jamal, Researcher and Marketing Team Member at Ebdesk Malaysia; and Haekal Adha Al-Giffari, IIUM Lecturer and Research Coordinator at Asatu Research and Insight.<\/p>\n\n\n\n

The discussion delved into AI\u2019s role in enhancing organisational efficiency, particularly in communication workflows and marketing dynamics, highlighting how the technology is reshaping the modern workplace.<\/p>\n\n\n\n

The forum began with each panelist discussing their perspective on the definition of AI. \u201cAI, in simple terms, is a code capable of learning, adapting, and continuously evolving to generate certain outputs and outcomes,\u201d explained Mr. Faisal. Mdm. Jaziratul added, \u201cAs a researcher in Ebdesk we use AI for visualisation for big data analytic and also we use AI for processing the data\u201d. Meanwhile, Mr. Haekal emphasized AI’s versatility, describing it as a 24\/7 companion capable of creating something new for you, such as ChatGPT.<\/p>\n\n\n\n

Responding to a question on whether AI has made communication within organisations easier or introduced new challenges, the Chief Growth Officer of Nexagate, highlighted both the opportunities and risks posed by the technology.<\/p>\n\n\n\n

\u201cThere are pros and cons,\u201d he explained. \u201cOn the downside, AI introduces numerous applications and, with them, new risks tied to people, processes, and technology. For instance, as an intern or employee, it\u2019s crucial to understand your organisation\u2019s policies regarding data handling. Using tools like ChatGPT, anything uploaded could potentially become public and searchable.\u201d On the positive side, Mr. Faisal noted that AI has significantly streamlined workflows. \u201cPreviously, many processes were traditional and paper-based. AI introduces automation, enabling faster thinking and efficiency, especially for repetitive tasks. This represents the minimum baseline for AI’s capabilities,\u201d he said.<\/p>\n\n\n\n

As AI continues to reshape organisational communication, students must develop key skills and strategies to excel in the evolving professional landscape. \u201cAll students who come to Ebdesk for internships are intelligent as they are university graduates, after all,\u201d Mdm. Jaziratul said. \u201cBut intelligence alone is not enough. You might know how to use ChatGPT, craft prompts effectively, and master storytelling, but without strong communication skills, it\u2019s meaningless. Advanced technology and AI are powerful tools, but if you lack the ability to communicate effectively, you have nothing.\u201d<\/p>\n\n\n\n

She emphasized the importance of having good presentation skills during internships, as they reflect real-world workplace demands. According to her, credibility, courage, and confidence are essential traits. \u201cCommunication skills are absolutely crucial,\u201d she stressed. \u201cThey are the foundation of success, no matter how advanced technology becomes.\u201d<\/p>\n\n\n\n

Moreover, AI increasingly takes over communication tasks, particularly in areas like marketing, organisations face the challenge of maintaining the human touch in their interactions. This concern was a central theme during the recent forum on AI\u2019s impact on organisational communication.<\/p>\n\n\n\n

\u201cCommunication skills and general interpersonal abilities are what make us human,\u201d said Mr. Haekal. \u201cWhen you rely solely on AI for tasks like writing, it becomes evident. AI has patterns, certain words and traces that give it away. It\u2019s not robotic, but there\u2019s a distinctive quality in AI-generated content that\u2019s easily identifiable.\u201d<\/p>\n\n\n\n

Agreeing to Mdm. Jaziratul ‘s earlier remarks, he stressed the importance of communication skills. \u201cYou might produce a well-written report with AI, but if you cannot understand or explain it during a presentation, that raises a big question mark,\u201d he said.<\/p>\n\n\n\n

The discussion underscored that while AI enhances efficiency and productivity, human skills such as credibility, confidence, and clear communication remain irreplaceable in maintaining authenticity and meaningful connections in organisational communication.<\/p>\n\n\n\n

Held at the ADM LT1 IIUM, the forum was moderated by Aina Hamizah and organised successfully by communication internship students (COMM4995) section 1.***<\/p>\n","protected":false},"excerpt":{"rendered":"

By, Aqmar Khan GOMBAK, 9 January 2025: An insighful forum on the impact of Artificial Intelligence (AI) in organisational communication on 3 January 2025, at… <\/p>\n","protected":false},"author":310,"featured_media":182751,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"nelio_content":{"isAutoShareEnabled":true,"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"followers":[310],"suggestedReferences":[],"efiUrl":"","efiAlt":"","highlights":[],"permalinkQueryArgs":[]},"jetpack_featured_media_url":"https:\/\/news.iium.edu.my\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-05-at-6.19.07-AM.jpeg","_links":{"self":[{"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/posts\/182750"}],"collection":[{"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/users\/310"}],"replies":[{"embeddable":true,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182750"}],"version-history":[{"count":4,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/posts\/182750\/revisions"}],"predecessor-version":[{"id":183049,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/posts\/182750\/revisions\/183049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/media\/182751"}],"wp:attachment":[{"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}