{"id":172291,"date":"2023-01-04T09:39:25","date_gmt":"2023-01-04T09:39:25","guid":{"rendered":"https:\/\/news.iium.edu.my\/?p=172291"},"modified":"2023-01-04T09:39:30","modified_gmt":"2023-01-04T09:39:30","slug":"a-webinar-on-the-promotion-of-halal-products","status":"publish","type":"post","link":"https:\/\/news.iium.edu.my\/?p=172291","title":{"rendered":"A webinar on the promotion of halal products"},"content":{"rendered":"\n<p><strong><em>By Nur Iman Eirfan<\/em><\/strong><\/p>\n\n\n\n<p>GOMBAK, 4 January 2023:  A webinar titled \u0153Promoting Halal Products in Malaysia and Abroad: Development and Advice\u009d that delved into the difficulties and evolution of advertising <em>halal <\/em>products in both the local and international market was conducted on the 28 December 2022.  <\/p>\n\n\n\n<p>The Chairman of the Sectoral Working Group (Food Services) and Halal Development Corp (HDC), Tuan Haji Mohd Roslan Bin Mohd Saludin, enlightened the session by providing a professional view into the impact of <em>halal <\/em>goods.&nbsp;<\/p>\n\n\n\n<p>According to Tuan Haji Mohd Roslan, there are three pillars to ensure the smooth process of products, namely accountability, traceability, and transparency.&nbsp;<\/p>\n\n\n\n<p>\u0153Without accountability, traceability, and transparency we will not achieve what we hope for to be achieved,\u009d he said.<\/p>\n\n\n\n<p>The Chairman praised Jabatan Kemajuan Islam Malaysia (JAKIM) as a prime example of how thorough they are during their evaluations and in doing so, has created a beacon of brand awareness in the <em>halal<\/em> food industry.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u0153We have to communicate effectively and efficiently to ensure our products and produce are accepted locally and globally,\u009d he added.<\/p>\n\n\n\n<p>The webinar continued to discuss various issues such as the future of <em>halal<\/em> markets, the obstacles in getting a <em>halal<\/em> certificate, and foreign countries reception to our <em>halal<\/em> products.<\/p>\n\n\n\n<p>Aimed at Communication students looking to expand their mindset on the intricacies of marketing in the <em>halal<\/em> industry, the webinar was carried out via Google Meet from 10.00 a.m. till 11.20 a.m. <\/p>\n\n\n\n<p>The webinar was organised by Integrated Marketing Communication students and hosted by a Communication student, Nurul Ellysha Fitri Binti Zakaria.***<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Nur Iman Eirfan GOMBAK, 4 January 2023: A webinar titled \u0153Promoting Halal Products in Malaysia and Abroad: Development and Advice\u009d that delved into the&hellip; <\/p>\n","protected":false},"author":20854,"featured_media":172295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4,6,8,3,23],"tags":[],"nelio_content":{"isAutoShareEnabled":true,"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"followers":[9233,91,469,20854],"suggestedReferences":[],"efiUrl":"","efiAlt":"","highlights":[],"permalinkQueryArgs":[]},"jetpack_featured_media_url":"https:\/\/news.iium.edu.my\/wp-content\/uploads\/2022\/12\/comm-1.jpg","_links":{"self":[{"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/posts\/172291"}],"collection":[{"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/users\/20854"}],"replies":[{"embeddable":true,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=172291"}],"version-history":[{"count":12,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/posts\/172291\/revisions"}],"predecessor-version":[{"id":172338,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/posts\/172291\/revisions\/172338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=\/wp\/v2\/media\/172295"}],"wp:attachment":[{"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=172291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=172291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.iium.edu.my\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=172291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}