Imaginasi Studio: An initiative of Communication students

By Nurazreen Basar

Imaginasi Studio is an independent production house of Human Sciences students majoring in Communication. The studio has been established in 2014 and is currently based in IIUM. The idea and the founder of Imaginasi Studio came from four buddies who are Muhammad Hazim Haris, Mohamed Zaid Mohamed Taufik, Muhammad Naim Mohd Fadil and Mohamad Nur Ikhsan Ismail.

The crew and team members are from various specialisations, some are in public relations, organisational communication and most of them are from electronic media. The crew members are Mohd Firdaus Mohd Hisham, Nik Muhammad Iqbal Ahmad Mokhjamil, Munirah Mohd Aminudeen, Nur Affuan Shaheyalam, Adilah Salahuddin and Nurazreen Basar.

œThe objectives of Imaginasi Studio are to find the experiences and to prepare soft skills before we enter our job market, said Muhammad Hazim Haris.

The services that they provided are videography and photography for events, weddings and any other occasions. The managing director of Imaginasi Studio is Muhammad Hazim Haris, the director of photography is Muhammad Naim Mohd Fadil and the director of editing is Mohamad Nur Ikhsan Ismail.

Their very first project was CiTRA Cultural Night 2015 that was held on 11 February. They covered the event which required them to do the recording from the start until the end of the event. For the whole, the organiser was satisfied with their services and the result of their work. The video of the CiTRA Cultural Night 2015 , by FCPC (Film & Creative Production Club) IIUM, can be seen on YouTube.

œTo say that we are co-workers or group mates or even friends are still far from describing what we are. We have that structure but we do not believe in structured, formal type of bureaucracy that are usually stressful, and only waiting to be paid every month just to spend for another month.

“We want to work happily. Yes, stress is sometimes unavoidable but if it did, we want it to be a good stress. We share common norms, good stories and even the worse experience in life. Why? Because we want the bond. The bond that we want to hold even when the person is not there.

“We know the stories behind each person. We set a dream and we want to live there. Whatever happens, our dream will always be alive even if we are not heading into the direction anymore.

“Can you imagine in 30 years from now, we meet and share our stories again? Can you imagine you share the stories with your wife, your children and your family later? At least we have good stories to share. Inspiring. Yes, we are inspired by many people and we want to inspire other people outside there.

“We want to hold to our principle, we want to cherish whatever moments we have together. We want to live in our dream and we want it to be with them. You would do everything you could for your family right? Same goes here. So Imaginasi, they are not friends, they are family, said Mohamad Nur Ikhsan Ismail.

Mohamed Zaid Mohamed Taufik added, œTogether we have found the blessing.

That is how they described the bonding of their team members or they called ˜Imaginasi. They are not just friends but they are a family.

œWe are planning to make Imaginasi Studio as our long term plan after graduating and until we can build and bring our brand to the well-known production house and having our own studio, Insya Allah, said Muhammad Hazim Haris with hope.

For any details about Imaginasi Studio and to see the photos of their projects, you can visit their Facebook page at Imaginasi Studio and Instagram at imaginasi.studio.***

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